Toolkit Navigator

A selection of the New Metaphors cards laid out

New Metaphors: A Creative Toolkit for Generating Ideas and Reframing Problems

This toolkit has been saved 2 times.

This resource is a generative tool for creating new metaphors to help understand the world in new ways, reframe problems, generate new ideas, and imagine different futures.

New Metaphors has been developed by the Imaginaries Lab, a design research studio based at Carnegie Mellon University, and working internationally. New Metaphors is a set of 150 cards and a number of simple, fun workshop formats which enable idea generation and new ways of thinking about issues creatively, from specific problems within an interaction design or UX team or organisational context. The entire resource, including cards, worksheets, and introduction booklet, can be downloaded and the website includes additional guidance as well as a metaphor auto-generator.

The publishers intend for this resource to be applied and used in real situations, whether by designers or by anyone looking to reframe ideas or generate new approaches.

Champion CHAMPION:
Can be remixed

Dan Lockton

Discipline or practice


Strategic Design

Link to toolkit

Source files

About this resource


Video guidance


United States

Date Published



CC BY-NC-SA Attribution-NonCommercial-ShareAlike


Card deck

Web-based resource

Interactive canvas

See cases from others doing this in government

Go to case studies

Find experts and advisers who can assist me with this

Go to advice

Other toolkits related to Design

Add your review

Have you used this toolkit? If so, what did you use it for and how did it work? What are its strengths and limitations? Share your experience so others can learn from you.

Your email address will not be published. Required fields are marked *